Thanks to decades of experience in the food and beverage sector, Berlin Packaging accommodated the customer's needs at 360° by offering design and innovation services that allowed the development of concepts, technical drawings, 3D models and prototypes and the creation, in synergy with De Nigris, of a new packaging capable of elevating the brand to a premium level.
The customer requirement
With the aim of representing the company's flagship product, the 'Ricetta De Nigris', through an identifiable and recognisable packaging, the two companies renewed their long-standing collaboration to create a new packaging that alongside functionality would be able to express the premium quality of the product.
The "Ricetta De Nigris" is in fact the synthesis of a processing method that, in full compliance with the PGI Disciplinary of Balsamic Vinegar of Modena, offers excellence in terms of traceability and processes at every stage of production.
"Ricetta De Nigris" is our most representative product, the true excellence of our offer, and for this reason we were looking for an exclusive packaging. In Berlin Packaging we found our ideal partner for the realisation of a bottle that would be identifiable and unique, capable of visually elevating the quality of our product,' comments Luca De Nigris, managing director of the company.
The solution: Berlin Packaging's sophisticated design
Whether it is the recipe or the packaging that encloses it, the focus shared by both companies remains on the quality of the processes, attention to sustainability, the enhancement of traditions, and the excellence of the final product. In line with this need, Berlin Packaging and Studio One Eleven, the company's design and innovation division, developed a bottle that represented all this and was able to meet both functional requirements and position the brand at a premium level.
Starting from the brief received from the client, the process was followed by Studio One Eleven at 360° in all its phases, starting from the market analysis up to the bottle design, through the sharing of the first 3D ABS samples useful to "touch with hand" the product in order to refine it and obtain the final prototype.
Starting from the design of the more traditional De Nigris products, Studio One Eleven was able to renew the customer's packaging image, intervening on the lines, shoulder, bottom and section of the bottle to create an exclusive product in line with the quality of the "De Nigris Recipe".
Ample attention was paid to the brand and to enhancing the identity of the product, emphasised not only by the original shape of the bottle, but also by the elegant embossed logo.
This synergy resulted in a 100% Made in Italy product, starting with the raw materials, through to the production process and packaging development.
Berlin Packaging
Berlin Packaging is the world's largest Hybrid Packaging Supplier® specialising in the supply of packaging and closures in glass, plastic and metal. The company supplies billions of items each year to customers in every sector, along with packaging design, financing, consulting, storage and logistics services. Berlin Packaging brings together the best service providers in the fields of production, distribution and increasing profitability. Its mission is to grow its customers' bottom line through its packaging products and services.
Daniele Toni