Let’s start with some good news: BrauBeviale will take place this year! The event concept has been modified due to the current circumstances. In consultation with the relevant authorities, safety and hygiene concepts were developed to ensure a safe and effective trade fair experience for all participants. This year, the international capital goods fair for the beverage industry will therefore take place at Exhibition Centre Nuremberg from 10 to 12 November as a “BrauBeviale Special Edition”. This decision was taken in close consultation with our exhibitors, visitors and partners and therefore specifically meets their requests for the organisation of a physical platform before the end of the year to facilitate dialogue and foster business.
“The decision to hold BrauBeviale this year was not just down to us as the organiser but was taken in close consultation with our exhibitors, visitors and partners,” explains Andrea Kalrait, Executive Director BrauBeviale at NürnbergMesse. “The message that we kept getting in our discussions was that our customers still wanted to have their annual gathering in 2020, all the more so as it was probably the only opportunity for such a meeting this year, not just at national and European level but internationally. So I am really looking forward to welcoming as many visitors as possible in person to our event in Nuremberg!”
The key theme of the current three-year BrauBeviale cycle is the future viability of the beverage industry.
This year in particular, which has also forced a lot of companies in the beverage sector to face unprecedented and difficult challenges, the future viability of the industry is more important than ever. The BrauBeviale Special Edition is therefore very much about showing solidarity. As a partner to the entire beverage sector, this year’s event will send out a message and provide an attractive, successful and at the same time safe platform to allow industry stakeholders to share information, network and join forces to emerge from this difficult situation in a stronger position.
Online option: the regular industry gathering on the internet
Considering the current travel restrictions, BrauBeviale has also undertaken to enable trade visitors and companies to participate in the BrauBeviale Special Edition even if they cannot come to Nuremberg in person. Alongside work on implementing the modified event concept at the exhibition centre, preparations are also in full swing for the digital dialogue platform “myBeviale.com” (www.mybeviale.com). It will dovetail the analogue and digital worlds and will also be available to the BrauBeviale community the whole year round after the trade fair is over.
For the event the BrauBeviale Forum programme, among other things, will also be put online. Thanks to this online option, trade fair participants will have the opportunity to watch and even interact with interesting presentations live from their homes. In addition, it will be possible to live-stream contributions by high-calibre speakers who are not able to attend the event in person. “So I urge all of you to make a firm note of the dates 10 to 12 November 2020 in your calendar and take your place at the industry’s regular gathering! Whether in person at the Nuremberg venue or in virtual space from your PC at home, we have a wide-ranging programme to offer you!” says Andrea Kalrait in an appeal to all industry players.
Daniele Toni