The Europain trade fair brought together all the players in the bakery industry during 4 days. More than 52,000 professionals discovered the exhibitors' new products, distributed for the first time in 3 sectors: PRODUCING, SELLING, MANAGING.
The Europain 2018 show welcomed more than 32% of International visitors from around the world, always more attracted by the French excellence of the sector, an increase of 12% compared to the last edition.
More than 100 new products were presented at the show: in terms of products and ingredients, we are witnessing a rise in natural, organic products and transparency of supply. On the equipment side, flexibility, ergonomics and Energy efficiency are the order of the day.
The new Europain Forum was full of visitors who came to learn about the major trends and best practices of the profession. The 4 Labs (Intersuc Lab, Baker's Lab, The Restaurant/ Shop and the new Wellness and Naturalness Lab (with Boréa) hosted more than 100 demonstrations of pastry chefs and bakers who gave their tips and know-how to hundreds of visitors. The 3 major competitions (MondialdesArtsSucrés, BakeryMasters and the French Schools' Cup) dedicated to the world of bakery-pastry allowed visitors to discover new recipes and meet promising or already established talents.
Daniele Toni